Tuesday, January 9, 2007

Basic Settings

Blogging is easy especially if you are talking about the product you sell. It's subject you already know, I hope, and a subject where you're considered an authority.

When blogging in a journal you can make it as informal as you want. When blogging for traffic you want to be as business like as you can.

There are many blog hosts, including ebay. However the more popular one is Blogger dot com. If you are building a website, have an ebay store, or just want to bring attention to your auctions, then why not start a blog that is in your field of knowledge with one of the busiest blog site on the net.

Don't get me wrong, I don't want you to abandon your ebay blog. Far from that. I want you to run both of them with gusto!

Consider this. If you have a store, and you have the store credit code at the end of your signature link.
See: http://pages.ebay.com/help/specialtysites/referral-credit-faq.html
for more info on the store credit program.

Once you setup your blog on blogger dot com, you can put a link to your store, a link to your ebay blog, etc. You will get store credit if someone makes a purchase. Even better if they buy from you. You won't get credit if they come to make a purchase from the eBay blogs, because they came from within ebay. Sounds like a horror movie, haha. "THEY CAME FROM WITHIN EBAY!"

The SEO professionals say that this is also important in getting ranked high and attaining visibility in
the leading search engines. They also say that you continue to use a lot of the keywords and keyphrases that you also used for optimizing your website, store, or listings, althought I doubt NIB would be of much use.

Why use the same keywords? Well because many of the blog posts will be indexed into the search engines. So when blogging:

You want to title the blog to be of great intrest to the reader,
You want to use keywords for the product or article you're writing about,
You want to do your research before you write,
You want to use Mozilla Firefox because it has an auto spell checker. You're on your own for grammar.
You want to have a link to your store with the store credit code at the end of the store url.

By the way, you don't have to write about your products. After all the top search word in google and I think yahoo is "ebay".


John Patrick,
www.birdoasis.com

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